34th America's Cup Media Evaluation
Why "Evaluate" America's Cup Media?

The first phase of the America's Cup Media Trials concluded in Valencia on July 25th.

For four days, two high-performance monohulls and multihulls were loaded with a plethora of cameras and microphones and put through match racing maneuvers to help find new camera angles and test surround sound format as well as 3D video.

Racecourses were also modified by changing the percentages of upwind and downwind work to see if it helped keep the yachts engaged at close quarters.

“I’d have to rate the trials an unqualified success,” said BMW ORACLE Racing CEO Russell Coutts, at the conclusion of the fourth testing session. “We plan to do this again in the coming weeks and months, but I think we found some things that work that we’d like to explore again down the road.”

During the first week of August, positioning and performance data will be experimented with during the 1851 Cup in Cowes, England. The regatta features BMW ORACLE Racing and TeamOrigin of the U.K. in a series of match races aboard V5 America’s Cup Class sloops off the Isle of Wight.

“We have a long way to go still, but we’re very upbeat about this process,” said Coutts. “We really want to transform the next Cup to make it appealing and enthralling for television, and we feel we’re heading down that path.”

Viewer Comments
Posted 2010-08-17 by gt0081a
To be honest, I only watched a handful of random videos due to an all-too-slow internet connection but there is no doubt in my mind that the RC44 footage sailed several boat lengths ahead of the X40 media.  Even though I knew the tests were...
Posted 2010-08-11 by Pancho's Driver
Please use announcers and commentators who speak without that annoying British or New Zealand accent...... maybe someone who speaks American? Mono-hulls and close racing with some aerial viewing would be most appreciated too.
Posted 2010-08-09 by budong
After watching both types of boats, I think it's pretty safe to say that while the multi-hulls looked faster..the mono-hulls created many more 'wow' moments. The closeness of the boats while racing was very intense and exciting. During actual...
Posted 2010-08-03 by cray-z
Much has been said about the type of yacht to be used. I believe a monohull would be far more exciting to watch because of the potential for good TV. The use of bowsprits vs spinnaker poles: if a less experienced crew mishandles a gennaker on ...
Posted 2010-08-01 by sailitforward
I found the RC443 clips to be much more exciting and entertaining to watch, especially from the stern mounted camera which gives a great angle of everything that's happening. The viewer can enjoy watching all the crew work (this angle makes it...
Posted 2010-07-30 by Tom Donlan
The highlights videos are great, which indicates once again that most of a sailboat race is boring to watch in any wind speed. The action is when boats meet, at the start, occasionally upwind and downwind, and at mark-roundings. The key to...
Posted 2010-07-29 by jaknig
Thanks for doing such a great job televising the last cup.  It was clearly tough to maintain the tension in such a lopsided contest.  The next one should be much closer racing.  I feel that the monohull is a better platform for y...
Welcome to the 34th America's Cup Media Trials

These Media Trials are geared to examine every aspect of America's Cup racing, including the type of boat (monohull or multihull) the format of the racecourse (upwind, downwind or reaching starts) and, importantly, the video output for on-air and online viewing.

This site has been created to collate all the videos being generated during the trials and to solicit feedback from viewers about what they think works well and what they could do without. Any ideas on how to improve coverage of sailing and make the America's Cup more compelling for viewers are being actively sought.

“We want sailing fans, sports fans or those just getting interested for the first time to join the debate,” said Russell Coutts, the CEO of BMW ORACLE Racing, the current America's Cup champions.

So take a few minutes to browse through the videos below and by all means, let us know what you think.

34th America's Cup Media Evaluation Highlights
Extreme 40 Media Evaluations

Two days of trials were scheduled on the X40 catamarans in Valencia. On the first day, an extreme sea state cut the session short. But in the 90 minutes on the water, it was clear the multihulls could generate some impressive footage.

The next day the wind was much lighter and the sea state had flattened out. One lesson learned quickly was how much more difficult it was for the on board cameramen to shoot on the catamaran. The trampoline makes for a very unstable platform. Part of this issue would likely be alleviated on a larger boat.

What do you think?

Clips from the X40 Media Evaluations
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34th AC Media Trial_Day3_01...
Posted 2010-07-26
Rated 3.25 based on 4 reviews.
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34th AC Media Trial_Day3_05...
Posted 2010-07-26
Rated 6.84 based on 2 reviews.
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34th AC Media Trial_Day3_07...
Posted 2010-07-26
Rated 6.40 based on 2 reviews.
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34th AC Media Trial_Day3_04...
Posted 2010-07-26
Rated 6.62 based on 1 review.
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34th AC Media Trial_Day3_02...
Posted 2010-07-26
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34th AC Media Trial_Day3_06...
Posted 2010-07-26
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34th AC Media Trial_Day3_03...
Posted 2010-07-26
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34th AC Media Trial_Day2_Cr...
Posted 2010-07-26
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34th AC Media Trial_Day3_11...
Posted 2010-07-26
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34th AC Media Trial_Day3_10...
Posted 2010-07-26
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34th AC Media Trial_Day3_08...
Posted 2010-07-26
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34th AC Media Trial_Day3_09...
Posted 2010-07-26
Rated 4.15 based on 1 review.
RC44 Media Evaluations

The Valencia Media Trials on the RC44 high-performance monohulls bookended the sessions on the catamarans. Among the revelations on the first day was the 'mast cam' positioned directly at the top of the mast, gazing down on the deck. While an 'off-the-shelf' camera was used for the Trials, it was a clear a custom product with a wider lens would produce great footage.

Day four of the trials was the second session on the RC44s and there was same great footage, largely the result of stronger winds, bigger waves, and intensely close racing between the crews led by James Spithill on one boat and Russell Coutts on the other.

What was your favorite shot?

Clips from the RC44 Media Evaluations
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34th AC Media Trial_Day4_ON...
Posted 2010-07-26
Rated 7.11 based on 3 reviews.
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34th AC Media Trial_Day4_Hp...
Posted 2010-07-26
Rated 9.10 based on 5 reviews.
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34th AC Media Trial_Day4_Bs...
Posted 2010-07-26
Rated 8.50 based on 3 reviews.
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34th AC Media Trial_Day4_Jb...
Posted 2010-07-26
Rated 7.43 based on 3 reviews.
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34th AC Media Trial_Day1_Di...
Posted 2010-07-26
Rated 7.22 based on 2 reviews.
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34th AC Media Trial_Day1_LW...
Posted 2010-07-26
Rated 4.45 based on 3 reviews.
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34th AC Media Trial_Day4_Eb...
Posted 2010-07-26
Rated 5.50 based on 1 review.
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34th AC Media Trial_Day4_Sc...
Posted 2010-07-26
Rated 6.62 based on 1 review.
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Spithill_USS Midway
Posted 2010-08-30
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34th AC Media Trial_FINAL...
Posted 2010-07-26
Rated 7.04 based on 7 reviews.
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34th AC Media Trial_Day2_Cr...
Posted 2010-07-26
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34th AC Media Trial_Day1_Ta...
Posted 2010-07-26
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34th AC Media Trial_Day1_Re...
Posted 2010-07-26
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34th AC Media Trial_Day2_04...
Posted 2010-07-26
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34th AC Media Trial_Day4_Ha...
Posted 2010-07-26
Rated 9.10 based on 1 review.
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34th AC Media Trial_Day1_WW...
Posted 2010-07-26
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34th AC Media Trial_Day1_Gy...
Posted 2010-07-26
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34th AC Media Trial_Day1_Cl...
Posted 2010-07-26
Rated 9.10 based on 1 review.
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34th AC Media Trial_Day2_Cr...
Posted 2010-07-26
Rated 1.00 based on 1 review.
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34th AC Media Trial_Day2_Cr...
Posted 2010-07-26
Rated 6.40 based on 1 review.
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34th AC Media Trial_Day2_Cr...
Posted 2010-07-26
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34th AC Media Trial_Day1_Ci...
Posted 2010-07-26
Rated 7.08 based on 2 reviews.
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34th AC Media Trial_Day2_Ti...
Posted 2010-07-26
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34th AC Media Trial_Day2_Cr...
Posted 2010-07-26