34th America's Cup Media Evaluation
Recent AC Media Evaluation Commentss
Go with highlights
Posted by Tom Donlan on July 30, 2010

The highlights videos are great, which indicates once again that most of a sailboat race is boring to watch in any wind speed. The action is when boats meet, at the start, occasionally upwind and downwind, and at mark-roundings. The key to having exciting race video is to edit it. Don't emphasize live coverage, but do have a well-equipped studio with lots of experienced video editors merging streams from many cameras and put on a half-hour show each evening. If you go as close to real time as possible, then watch a lot of golf on TV to see how they present a combination of live and tape coverage of events that many people would find quite boring to watch in real time.

Above all, have informed commentators--people who really race.

Another thought: There's only one place in the world where sailboat racing draws a mass audience: Sydney Harbor. High winds, crazy boats and parimutual gambling may attract an audience. Visualize 50-foot skiffs with 10 people on wires.

Tom Donlan

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